Scope3 has launched an AI-powered platform focusing on programmatic advertising by combining AI, curation, and brand safety. This platform will allow brands to express content preferences with greater nuance compared to traditional keyword blocking. Developed by CEO Brian O'Kelley, who refined a prototype during a flight, it showed a significant reduction in false positives in ad placements. O'Kelley envisions a future where every ad decision is AI-driven, bridging current computational limits to enhance transparency and effectiveness in the ad industry.
Scope3’s new Brand Standards platform leverages AI to transform how brands manage ad placements, moving beyond traditional keyword blocking to enhance brand safety.
Scope3 aims to create a more transparent advertising supply chain by utilizing AI and large language models, improving both programmatic advertising and brand safety.
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