How the European and U.S. publishing landscapes compare and contrast
Briefly

from Digiday4 months ago
Ingrid Verschuren, evp of data & AI at Dow Jones, emphasized, "Many of the challenges are the same" between U.S. and European media landscapes, highlighting shared concerns.
Digidayhttps://digiday.com/media/how-the-european-and-u-s-publishing-landscapes-compare-and-contrast/
During behind-closed-door sessions, issues like site traffic and brand safety were prominent discussions, reflecting a commonality in struggles faced by publishers on both sides of the Atlantic.
Digidayhttps://digiday.com/media/how-the-european-and-u-s-publishing-landscapes-compare-and-contrast/
The mixed results of Q3 for publishers had some attributing the pullback in ad-spend to the U.S. presidential election, indicating a broader impact on media dynamics.
Digidayhttps://digiday.com/media/how-the-european-and-u-s-publishing-landscapes-compare-and-contrast/
Unlike the 2020 election, this year's results saw a quick acknowledgment of Donald Trump's victory, resulting in a dampened traffic response for publishers.
Digidayhttps://digiday.com/media/how-the-european-and-u-s-publishing-landscapes-compare-and-contrast/
Read at Digiday
#publishing #media-landscape #ad-spend #brand-safety #election-impact
[
|
]