When publishers complain about brand safety, it's usually in the context of keyword blocklists that automatically - and mindlessly - block content from monetizing programmatically on the open web.But these controls can also have a detrimental effect on a publisher's direct ad sales.Publishers, such as The Arena Group, are now partnering directly with brand safety solution providers to lower their block rates for direct-sold inventory.
#back #years #automatically #consistently #implementation #sustainable #sports-illustrated #programmatic #brand-safety
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