"One of the main goals for our sonic identity is to be highly recognized and associated with the TD brand in the same way as, for example, the logos of Intel, Netflix and McDonald's are recognized with their brands," said Nathan Strawn, senior group manager, global brand management for TD.
"Creating a sonic experience for customers lets brands enhance all of their communications with more precision, subtlety, and consistency while strategically addressing particular communication angles," said Michael Boumendil, President and Chief Creative Officer for Sixième Son.
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