Despite possessing strong technical skills, marketing teams are increasingly facing challenges due to a lack of soft skills. Key human-centric skills such as adaptability and emotional intelligence are essential for collaboration and overcoming internal dysfunction. Three main dysfunctions often observed in these teams include 'ducking' where members hesitate to provide feedback, 'the Cold War' characterized by silent tensions, and 'the blame game' where accountability is shifted. These behaviors hinder effective annual planning and dampen morale, highlighting the urgent need for a reevaluation of skill focus in marketing roles.
Marketing teams are packed with talented experts, but they struggle to compete due to a lack of crucial human-centric skills like adaptability and emotional intelligence.
Dysfunctional behaviors like avoiding honesty, harboring grudges, and the blame game lead to stalling annual plans and waning job satisfaction among marketing teams.
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