How Red Roof Is Bringing In More Customers With Zeta's Voice-Activated AI Agent | AdExchanger

"Athena allows Red Roof to guide its campaign creation, deployment timing and audience development with simple verbal commands, Gharib said."

"Each step - from data analysis to audience building to campaign launch - lived in a different part of Zeta's platform and had its own workflow, Steinberg explained."

"Predictive AI tends to provide better results without a lot of expensive trial-and-error, since it doesn't rely on learnings from unsuccessful past campaigns to develop future ones."

"Athena's verbal prompting is meant to provide easier access to preexisting data and suggestions of how to improve campaigns."

Zeta's Athena is a new voice-activated AI agent that integrates with its marketing platform, allowing users to access campaign stats and performance updates through natural language queries. It suggests improvements to ongoing campaigns, helping marketers avoid potential issues and reach more consumers. Athena simplifies the marketing process by consolidating various steps into a single workflow, making it easier for clients like Red Roof to manage campaigns with verbal commands. This predictive AI approach enhances results without relying on past failures.

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