The article discusses the tangible metrics in sports and the often subtle advances made off the field, particularly in marketing. It highlights a significant rise in global sports IP revenue, growing from $110 billion in 2013 to $170 billion last year, indicating a profitable opportunity for companies leveraging data. Two Circles, led by Gareth Balch, exemplifies this approach, aiming to refine how sports organizations connect with fans. Their expertise revolves around understanding fan engagement and the monetization of sports, signaling the potential for substantial revenue generation.
In 2013, global sports IP revenue stood at $110 billion. Last year, it reached $170 billion, reflecting a massive opportunity for companies using data to connect with fans.
We're engineering sports to be more sophisticated with how they engage directly with fans. The compound value of that is 10s of billions of pounds.
Collection
[
|
...
]