The article discusses the importance of consistency in personal branding, likening it to the rebranding practices of software companies. Frequent name changes can signal instability and confuse users, undermining their trust. Similarly, professionals who continually shift their messaging risk diluting their personal brand and credibility. The article emphasizes that just like a business, an individual's brand—their reputation and unique value—should remain consistent to maintain authenticity and reliability, ensuring that their audience understands their core skills and expertise.
Your personal brand is your promise to your audience. If your messaging is inconsistent, it creates doubt in your expertise and true value.
When a software product changes names multiple times, users get confused. Is it still the same platform? This damages credibility.
Collection
[
|
...
]