Humor is subjective, and not every brand lends itself to comedy.But advertisers that can make people laugh are poised to win and keep customers."Even brands that aren't 'traditionally' funny do have an opportunity to be more playful and to amuse," said Stephen Loguidice, SVP and head of partnerships and advertising at Hartbeat, a media venture owned by actor and comedian Kevin Hart.
#people #opportunity #performance #advertising #entertainment #partnership #million-people #vast-majority #distribution #competitors
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