The Camu scam constitutes a black-and-white case of ad fraud, where publishers monetize pirated content through programmatic ads while obscuring their illicit activities from advertisers.
HUMAN's investigation revealed the largest cloaking operation they encountered, which generated 2.5 billion bid requests per day, mostly from Brazil, using over 130 deceptive domains.
The disguise tactics of the Camu operation resemble those used by made for advertising sites, as both hide heavy ad loads and the true nature of content.
Publishers engaging in piracy used domain cloaking to obscure 'cashout sites' for programmatic ads, effectively dodging standard ad fraud detection methods.
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