As data strategies evolve, data buyers are increasingly prioritizing quality, privacy compliance, and audience addressability instead of merely accessing broad audiences. This change is driven by stricter privacy regulations and the challenges posed by signal loss. Consequently, data marketplaces are transforming from one-stop shops into specialized platforms that cater to specific buyer needs. Buyers are becoming more selective, often opting for providers known for high-quality, transparently sourced data that can ensure effective targeting and compliance, especially in sensitive industries like financial services.
Data buyers are shifting from prioritizing broad audience availability to focusing on data quality, durability, and compliance, as privacy regulations and signal loss reshape strategies.
Modern marketplaces have evolved into specialty platforms that cater to distinct buyer needs, reflecting a demand for confidence in data addressability and privacy compliance.
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