Maryanne Cheung, VP of E-commerce at AT&T, shares insights on how the telecommunications giant has successfully adapted to the demands of a digital landscape. In her discussion on the podcast Up Next in Commerce, she highlights AT&T's proactive approach in evaluating change and taking small yet impactful bets to improve the customer experience. Cheung elaborates on AT&T's omnichannel strategy, upcoming predictions for the industry, and how the company differentiates itself beyond customer service. The conversation touches on future call center developments and maintaining an engaging work environment.
Maryanne Cheung, the VP of E-commerce at AT&T, emphasizes the company's innovative adaptation to a digitally focused market despite its long legacy. AT&T is evolving.
Through strategic evaluation of change and willingness to take small bets, AT&T enhances its services, demonstrating a resilient approach to modernizing its brand and reaching customers.
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