Publishers want to free their subscription revenue from the influence of the news cycle.Must-follow stories like pandemics and presidential elections can boost subscription numbers, but once these stories fade, publishers are left to figure out how to keep subscribers engaged and paying.While it's relatively easy for publishers to gather first-party data on what content resonates with their audiences, activating it is another story.
#social-media #effectively #journalists #cryptocurrency #washington-post #subscribers #improvements #communications #effectiveness #proposition
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