""Reddit plays a central role in how DIYers and Pros research projects, ask questions, and learn from real‑world experiences," said Mandy Hunsicker Adams, senior director at OAM."
""Soon, advertisers will be able to access rich first-party data from The Home Depot through the industry-first self-service integration. Advertisers will be able to launch Reddit campaigns directly within Orange Access, OAM's self-service platform.""
""Reddit is a piece of the puzzle, a validation engine, where community meets social. It's a platform where our customers get that peer-to-peer feedback.""
Home Depot's InFronts event revealed new partnerships with Reddit and Pinterest, aimed at enhancing its retail media network, Orange Apron Media. The integration with Reddit allows advertisers to launch campaigns directly within Orange Access, utilizing first-party data to target DIYers and professionals. This initiative responds to the growing demand for retail media networks that provide better consumer access. Mandy Hunsicker Adams emphasized Reddit's role in community engagement and peer feedback, positioning it as a valuable tool for advertisers seeking to connect with their audience.
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