"Home Depot's partnership with Reddit combines the Orange Apron Media network's first-party data with Reddit's ad inventory, targeting DIY consumers and professionals in high-intent environments."
"The Pinterest Media Network Connect pact allows brands that do not sell at Home Depot to apply the retailer's data for campaigns on the inspiration-focused platform."
"OAM's strategy includes a focus on partnerships that extend the use of first-party data in offsite channels, which are crucial for brand discovery."
"The Reddit integration is the first of its kind for retail media, enabling brands to run campaigns directly through OAM's Orange Access portal."
Home Depot is enhancing its retail media network with new advertising capabilities, including a partnership with Reddit. This integration allows advertisers to utilize first-party data from Home Depot alongside Reddit's ad inventory to target DIY consumers and professionals. Additionally, a beta test with Pinterest will enable brands not selling at Home Depot to leverage its data for campaigns on Pinterest. These initiatives aim to create a more comprehensive advertising ecosystem beyond traditional performance marketing, focusing on offsite channels for brand discovery.
Read at www.marketingdive.com
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