"Storytelling has always been at the core of brand marketing. Now, with AI becoming more deeply embedded in creative workflows, marketers are finding new ways to scale emotional, multimodal narratives that connect with audiences across channels. According to a recent study conducted by DMEXCO and Kantar, emotional advertising increases brand demand by more than 60%. In a dynamic and crowded landscape, emotional narratives - especially those that can be personalized, scaled and optimized in real-time - can drive greater impact."
"The following case studies, presented by DMEXCO, showcase how leading brands across sectors use AI tools to elevate storytelling in ways that are creative, emotional and purpose-driven. H&M, Nike and Cadbury deploy digital twins as part of visual storytelling As AI becomes more entrenched in creative processes, it enables brands to create unique visual experiences at scale. In many cases, AI is a tool that helps brands tell a story more efficiently or seamlessly than it could have been told by other means."
Emotional advertising increases brand demand by more than 60%. AI enables personalization by analyzing behavior, cultural context and preferences to tailor messages, visuals, video, audio and product recommendations. Leading brands use AI tools to elevate storytelling in creative, emotional and purpose-driven ways. H&M, Nike and Cadbury deploy digital twins to create unique visual experiences at scale. H&M photographed 30 models and created photo-realistic digital twins, pairing human and AI versions and including model quotes. H&M ensured models retained image rights and were compensated, addressing ethical questions. Authenticity and transparency are crucial.
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