""Before Gen AI, it was impossible for someone without many, many years of design skills to create consumer-level assets," said Kashish Gupta, Hightouch's co-CEO."
""Foundation models didn't know about specific consumer brands, whether it was colors or fonts, tone, or assets," Gupta says. "The LLMs would hallucinate products that didn't exist, and you can't do advertising and emails on products that don't exist.""
""Hightouch connects directly to its customers' existing creative tools, such as the popular design platform Figma, photo libraries, and content management systems (CMS).""
Hightouch's AI-powered service allows marketing professionals to create personalized content for brands without needing design teams. Launched in late 2024, it has generated $70 million in annualized recurring revenue, totaling $100 million. The service addresses limitations of general AI models that fail to meet brand standards. Hightouch connects to existing creative tools to ensure brand consistency, learning from specific brand identities to produce effective marketing materials.
Read at TechCrunch
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