Google's marketing strategy for its Pixel smartphones involves significant partnerships with high-profile organizations such as the NBA, WNBA, and G League. This collaboration designates the Pixel as the 'Official Fan Phone of the NBA,' allowing Google to leverage NBA events for product promotion. Noteworthy marketing tactics include immersive experiences at major events like All-Star Weekend, where fans can engage with Pixel features directly. Despite notable progress in sales, Google aims to penetrate the top five global smartphone manufacturers amidst fierce competition.
The partnership between Google and the NBA allows fans to encounter Pixel advertising during games, prominently featuring the phone through events like the All-Star Weekend.
Celebrities, sports teams, and influential figures shape public perception, and Google has leveraged these partnerships to enhance the visibility and appeal of its Pixel smartphone.
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