GroupM is enhancing its Audience Translator tool with the integration of DeepSeek's open-source R1 model, aimed at improving audience targeting for brands in China. This collaboration leverages DeepSeek’s Chinese Natural Language Processing (NLP) capabilities to better understand target demographics and interests. Though not a formal partnership, GroupM's integration focuses on creating precise audience profiles for media planners, enabling brands to effectively reach Chinese consumers. The move highlights DeepSeek's growing influence and the rapid advancements in AI technology within the marketplace.
"By integrating DeepSeek's R1 model into Audience Translator, we're able to use its Chinese Natural Language Processing (NLP) capabilities to enhance our insights into audiences in China, optimize audience descriptions, and help create the right mix of audience tags to assist with campaign planning."
"GroupM is not formally partnering with DeepSeek, but rather integrating the AI company's open-source model into a specific tool within Choreograph."
"The goal is to help brands target Chinese consumers 'faster and smarter than ever,' according to a LinkedIn post by the ad giant."
"DeepSeek's rise has made waves in Silicon Valley, as many in the tech industry scramble to make sense of its rapid ascent."
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