The article discusses LinkedIn's new campaign, 'Got Itchy Feet?', which humorously captures the internal career dilemmas of young professionals through personified sock-clad feet. Developed by VCCP, this campaign emphasizes key concerns for Gen Z job seekers, including flexibility, career progression, and social responsibility. By leveraging a relatable approach, the campaign aims to promote LinkedIn's job collections feature while making the exploration of new opportunities engaging. Creatives at VCCP highlight how translating internal dialogues into fun narratives can resonate deeply with an audience looking for change.
The inner monologue we have with ourselves is fertile ground for turning into a fun script.
We wanted people to see a bit of themselves in these ads and their own job journey reflected back at them.
Collection
[
|
...
]