Generative AI is making search behavior more complex and conversational, prompting Google to adapt brand experiences and reduce friction between AI agents and purchases. New advertising and commerce tools announced at Marketing Live aim to connect AI agents with Google Ads, Analytics, Marketing Platform, and Merchant Center. Ask Advisor is positioned as a unified entry point for in-product agents, enabling marketers to pull product details from Merchant Center and launch Google Ads campaigns in one step. It can also compile performance reports using data from Google Ads and Google Analytics. Asset Studio is being updated with Gemini Omni capabilities, allowing brands to describe goals in natural language and upload marketing briefs to generate creative assets.
"Take Ask Advisor, which rolls out later this year and is positioned as providing a unified entry point for in-product agents across Google Ads, Google Analytics, Google Marketing Platform and Google Merchant Center. A haircare brand that wants to identify a new set of customers could tap Ask Advisor to draw up product details from Merchant Center and launch a Google Ads campaign in one swoop, explained Dan Taylor, vice president for global ads at Google. Similarly, Ask Advisor could automatically compile a performance report based on data from both Google Ads and Google Analytics without the marketer needing to do a deep dive into each platform individually."
""On the back end, our agents talk to one another and carry each other's content, creating a continuous thread of intelligence," said Taylor of Ask Advisor during a virtual press briefing ahead of Google Marketing Live."
"Google is also updating Asset Studio, a hub for creative asset generation that entered beta last August, with fresh Gemini Omni horsepower. Other digital platforms like Amazon are similarly building out one-stop shops for advertising that pose a threat to traditional marketing services providers."
""Brands can now use natural language to describe their goals and upload their marketing brief directly in Asset Studio""
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