Google celebrated a partial legal victory regarding its advertising practices. The company's VP asserted that the court validated their advertiser tools, while they contest the decision concerning publisher tools. An industry expert described the ruling as a critical juncture for digital advertising, noting that it highlights unlawful practices that reinforce Google's market position, not solely based on volume. With structural separation now advancing, both advertisers and publishers will face significant changes in the digital ad landscape.
Google took this as a partial win,... we will appeal the other half. The Court found that our advertiser tools... don't harm competition.
Geller called the ruling a 'major inflection point' for digital advertising, as it confirms that Google's dominance wasn't just about market share...
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