Google Ads is rolling out an update for Response Search Ads (RSAs) that allows for the inclusion of up to two additional headlines in the space usually reserved for sitelinks. This enhancement aims to increase overall ad performance by utilizing AI-driven predictions about what will generate more relevant clicks and conversions. Ginny Marvin from Google shared that this update is based on advertiser feedback, ensuring that performance metrics are attributed to ad headlines rather than sitelinks, simplifying performance reporting for advertisers.
Google Ads is expanding the capabilities of Response Search Ads, allowing additional headlines to serve where sitelinks generally appear to enhance ad performance.
This update enhances the display of responsive search ads by including potentially impactful headlines in sitelink-like formats when Google's system predicts improved performance.
Google's update is aimed at improving ad performance through AI, relying on a mix of user and advertiser signals to determine the best combinations.
The changes allow up to two additional headline assets in secondary link formats, improving visibility for advertisers while respecting pinning in ad setups.
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