Google Refuses to Add Fact Checks in Line with EU Code; IAB Adds CTV and Retail Media to Gold Standard; UK Gov Gives Creative Industries 60m Boost
Briefly

from Exchangewire2 weeks ago
Google has opted out of adding fact-checks to its services despite the EU's push for stricter regulations on disinformation, citing it as "not appropriate or effective."
Exchangewirehttps://www.exchangewire.com/blog/2025/01/20/google-refuses-to-add-fact-checks-in-line-with-eu-code-iab-adds-ctv-and-retail-media-to-gold-standard-uk-gov-gives-creative-industries-60m-boost/
The IAB extends its Gold Standard Initiative to cover connected TV and retail media, addressing issues like ad fraud and supply chain transparency in digital advertising.
Exchangewirehttps://www.exchangewire.com/blog/2025/01/20/google-refuses-to-add-fact-checks-in-line-with-eu-code-iab-adds-ctv-and-retail-media-to-gold-standard-uk-gov-gives-creative-industries-60m-boost/
The UK government is investing £60 million to support the creative industries, showcasing a commitment to bolster a vital sector amidst economic challenges.
Exchangewirehttps://www.exchangewire.com/blog/2025/01/20/google-refuses-to-add-fact-checks-in-line-with-eu-code-iab-adds-ctv-and-retail-media-to-gold-standard-uk-gov-gives-creative-industries-60m-boost/
Read at Exchangewire
#google #disinformation #iab #advertising #uk-creative-industries
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