Google's removal of the feature that publishers used to reduce their dependence on Google is fundamental to the antitrust case investigating its online advertising dominance.
Internal documents reveal Google anticipated backlash from publishers over the change and discussed strategies to mitigate it, fearing it could be viewed as self-serving.
The emails indicated that Google executives acknowledged publishers were willing to forego some revenue to exert pressure on Google, indicating an awareness of market dynamics.
To counter negative perceptions, Google rolled out the controversial ad features alongside others that publishers preferred, showcasing a strategic approach in managing potential criticism.
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