Google recently announced a significant update to its Customer Experience Suite, showcasing the evolving landscape of customer service through the integration of AI agents. Unlike traditional agentic pitches, Google's presentation resonated well with analysts, emphasizing the practical benefits of AI without succumbing to common pitfalls found in the industry. The update reflects the changing priorities in customer service and positions Google as a leader in improving agentic adoption. This sets a new standard for product marketing in AI, encouraging other companies to rethink their strategies to better address business needs.
Google's recent update to its Customer Experience Suite highlights a significant evolution in customer service, leveraging AI agents to meet new business needs.
The Google team successfully presented how their approach distinguishes from typical agentic AI pitches, effectively raising the bar for product marketers.
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