The UK’s Competition and Markets Authority has provisionally found that Google abuses its dominant position in the AdTech business, raising significant concerns over competition.
Juliette Enser, CMA's interim executive director, emphasized the importance of effective competition in the ad space, stating businesses rely on digital advertising for revenue.
The CMA's ruling indicates Google's practices strengthen AdX’s market position by manipulating bids and limiting competition for other ad exchanges.
By providing preferential access to its services, Google has allegedly hindered rivals in the publisher ad server market, impacting competition and fairness.
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