Google is incentivizing advertisers to adopt its AI-driven automated media buying tool, Demand Gen, launched in 2023, by offering ad credits and free ad space. Input from advertisers indicates that Google has consistently pushed Demand Gen by providing significant ad credits, sometimes matching dollar-for-dollar spent on the platform. However, there are concerns regarding its efficacy, with some considering it a 'black box' that may not outperform existing tools. Advertisers are left navigating the offer complexities without clear insights from Google on performance.
Google is pushing advertisers towards Demand Gen with offers of free ad credits and space, emphasizing its adoption despite mixed performance feedback.
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