Google is adapting to changes in user behavior driven by AI by embedding advertisements directly into chatbot responses, a strategy it refers to as "conversational AdSense." This initiative seeks to counteract competition from AI platforms like ChatGPT, which are challenging Google's traditional search business. By introducing ads as part of the conversation, Google aims to maintain its revenue from ad placements as customer habits evolve. Analysts currently rate Alphabet's stock as a Strong Buy, reflecting confidence in its ability to sustain growth amid these challenges.
Google's latest strategy involves integrating ads into AI chatbot conversations to protect its substantial advertising revenue amidst shifting user behaviors towards AI-driven responses.
With traditional search declining, Google aims to reclaim ad exposure by embedding promotions into chatbot dialogues, showcasing its adaptation to changing digital landscapes.
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