So rather than turn off third-party cookies by default and implement new solutions inside the Privacy Sandbox, Chrome will 'introduce a new experience' that lets users choose their tracking preferences when they update or first use Chrome.
Google's big moves toward a standstill likely started at Apple headquarters. Its operating system updates in the fall of 2017 implemented a 24-hour time limit on ad-targeting cookies in Safari, the default browser on Macs and iOS devices.
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