Google dominates online ads, says antitrust trial witness, but publishers are feeling 'stuck'
Briefly

"I felt like they were holding us hostage," said Stephanie Layser, highlighting the oppressive nature of Google's ad tech dominance that limits publisher options.
Through their testimony, the government is attempting to paint a picture of a company that exerts so much control over the markets for ad tech tools.
Google has protected its monopoly power, preventing adequate alternatives and true competition from emerging in the ad tech industry.
Layser felt captured by a change Google rolled out in 2019, which prevented publishers from setting higher floor prices just for Google's ad exchange.
Read at The Verge
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