On April 17, a federal judge ruled that Google's online advertising business constitutes an illegal monopoly, the second antitrust ruling against the company within a year. U.S. District Judge Leonie Brinkema's 115-page ruling highlighted how Google's integration of its publisher ad server and ad exchange facilitated its monopoly. She pointed out the company's anti-competitive policies and the negative impact on product features. Google intends to appeal this verdict, claiming that the legal frameworks applied are outdated, while the background of this case traces back to their acquisition of DoubleClick in 2008.
"For over a decade, Google has tied its publisher ad server and ad exchange together through contractual policies and technological integration, which enabled the company to establish and protect its monopoly power in these two markets."
"Google further entrenched its monopoly power by imposing anti-competitive policies on its customers and eliminating desirable product features."
"The construction of the monopolizing ad system began back in 2008, when Google bought online ad specialist DoubleClick for $3.2 billion."
"The Justice Department argued that Google controls all three corners of the digital ad market- one side that allows website publishers to sell ad space on their websites."
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