Google Ads has introduced Performance Max terms in its search terms report, a change that has garnered positive reactions from advertisers on social media. Hana Kobzová announced the update, which includes the newly supported negative keywords for Performance Max campaigns, indicating improved targeting capabilities for advertisers. While many are optimistic about this rollout, it's worth noting that not all users have access yet, suggesting a gradual implementation across the platform. Overall, it demonstrates Google's commitment to enhancing campaign performance metrics for its users.
The introduction of Performance Max terms in the Google Ads search terms report marks a significant advancement for Google advertisers, offering insights into campaign performance.
Advertisers are excited about these developments as they allow greater control over their campaigns, with the support for negative keywords creating more refined targeting.
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