Google has revised its "How the Google Ads auction works" page to specify that different auctions are conducted for different ad locations. Advertisers can expect their ads to appear only once per ad location, but they may appear multiple times across different locations. This update has sparked discussions among marketers, with some expressing concerns about its potential impact on search engine results page (SERP) quality, fearing that larger brands may dominate visibility, while others question the mechanics of simultaneous auctions.
When someone searches on Google, we run different auctions for each ad location ... Your ads will only show once in a single ad location, but across ad locations your ads can show more than once.
Not sure how that can actual work and still be an auction? And how multiple auctions can be going on at the same time and not influence each other?
This is going to erode the quality of the SERP so badly. Get ready for big budget brands to own everything and everyone else running to Demand Gen for some chance at standing out.
...this is an interesting change to how we understand the Google Ads auction but with Google changing the definition of top ads ... maybe, just maybe, this makes sense?
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