Google has announced significant updates to its image and asset system, notably allowing its generative AI, Imagen 3, to generate images featuring people and faces. This innovation aims to help advertisers create more engaging lifestyle visuals. Additionally, Google introduced asset-audience recommendations, which will give advertisers insights into themes that resonate with their top audiences, aiding in image selection. Lastly, a new asset testing feature will enable retailers with Performance Max campaigns to test the impact of adding AI-generated images against campaigns lacking additional assets. These updates promise to enhance the quality and effectiveness of ad campaigns.
Google announced that its generative AI, Imagen 3, can now create images containing adult people and faces, enhancing marketing asset quality across various campaigns.
The new asset-audience recommendations will help advertisers by providing themes that resonate with their target audiences, improving the effectiveness of the images used.
Asset testing for Performance Max campaigns allows retailers to experiment with AI-generated assets, comparing their performance against campaigns with no additional creative assets.
Advertisers will soon have access to AI-generated image suggestions, helping them implement fresh ideas without creating new assets from scratch.
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