Purpose-led ad platformGood-Loop today (June 13th, 2023) launched a new tool that enables advertisers to significantly reduce the carbon footprint of their online ads by filtering out carbon-intensive publishers.Part of Good-Loop's industry-leading carbon measurement solution, the Green Ad Tag, the new feature allows advertisers to block media partners that do not meet their sustainability targets, significantly reducing the environmental impact of their online ads and helping them to deliver better ad campaigns.
#performance #environment #significantly #flexibility #dramatically #continuously #carbon-emissions #digital-advertising
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