The traditional model is broken; there are too many players taking cuts at every stage, making it difficult for brands and publishers to benefit fully from their investments.
Ad fraud, lack of transparency, and data privacy concerns have become rampant in the Web2 ecosystem.
What we're seeing is a scenario where technology providers extract value from the advertising transaction without necessarily adding commensurate value in return.
Blockchain removes the middleman, enabling direct transactions between advertisers and publishers. This not only reduces costs but also enhances efficiency.
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