With over half of marketers not yet leveraging Generative AI (GenAI), Kantar's Jane Ostler emphasizes its transformative potential for the marketing landscape. The hesitance stems from a lack of understanding and direction on how to implement the technology effectively. Despite these barriers, some agencies have used GenAI to innovate in video advertising and product development. A study on the subject reveals key opportunities in Integrated Marketing Communication and other essential marketing territories, highlighting the need for marketers to step out of their comfort zones and embrace this technological advancement.
"As part of the evolving landscape of advertising in the digital era, it's crucial for marketers to embrace GenAI, which has transformative potential for both creativity and strategic processes."
"Over 50% of marketers remain hesitant to integrate AI into their strategies, primarily due to a lack of understanding and direction regarding its application in marketing practices."
Collection
[
|
...
]