"Gamera, a media quality measurement startup for publishers founded in 2022, announced on Tuesday it raised $1.6 million to promote the tools it's already built. Gamera's new backers include The Trade Desk's venture capital arm TD7 and ad tech VC firm Aperiam Ventures. In addition to its media quality measurement platform, which is based on code-on-page integrations with publishers, Gamera offers publishers direct sales support for a monthly fee and a chatbot-equipped analytics dashboard to understand their most lucrative inventory."
"Protect the web In case you were wondering, yes, Gamera is named after the giant turtle monster from the Japanese kaiju movies. Gamera's co-founder and CEO Gareth Glaser told AdExchanger that, much like the Gamera of movie fame protects the planet and its children from threats, his company aims to protect the open web from demonetization by buyers who mistakenly tar the entire channel as low-quality inventory."
Gamera raised $1.6 million to expand tools that signal high-performing open-web media to buyers, with investors including The Trade Desk's TD7 and Aperiam Ventures. The product suite includes a code-on-page media quality measurement platform, optional direct sales support billed monthly, and a chatbot-equipped analytics dashboard priced by query frequency. The company functions as a data layer for SSPs and buyers to curate private marketplaces (PMPs) and collects a share of CPM on curated deals. The company name references the Japanese kaiju Gamera. Gareth Glaser co-founded the company, previously chaired Prebid.js, founded RTK.io (sold to Magnite in 2019), and publishes a newsletter titled "Gareth Hates Ad Tech."
Read at AdExchanger
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