Amazon and Netflix have recently conducted upfront previews with ad buyers, but surprisingly, they did not prioritize live sports in their pitches. Despite this oversight, industry experts believe that sports will significantly influence the upfront ad market, given its unique ability to generate mass audiences. The demand for live sports remains robust, with Amazon expanding its offerings and capabilities while Netflix remains tight-lipped on its strategies. Overall, live sports continues to be a crucial component of advertisers’ plans for the upcoming season.
In the pre-upfronts, oddly enough, they didn't focus anything on sports. It's like super weird, but it suggests sports will play a key role this year.
Sports is gonna be a big play this year. It's still that mass tune-in. You can't really get that effect anywhere outside of sports right now.
Live sports is continuing to be in high demand and an important marketplace, commanding attention even if it wasn't the primary focus in upfront presentations.
Amazon is rolling out new measurement capabilities for live sports sponsorships and making inventory available to small- and medium-sized advertisers through its demand-side platform.
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