Front Row, a New York-based agency known for its work with brands like Kosas and La Mer, has acquired Amsterdam-based Shopify partner agency Build. This marks Front Row's fourth acquisition and a strategic step to enhance their e-commerce services and omnichannel strategies. By integrating Build's strengths in design and Shopify development, Front Row aims to simplify and enhance the direct-to-consumer experience. The acquisition also allows Front Row to expand beyond its beauty roots into the fashion and lifestyle sectors and strengthen its presence in Europe.
"This acquisition marks a significant milestone in our mission to build the world's most connected commerce platform," said Yuriy Boykiv, chief executive officer of Front Row. "As direct-to-consumer continues to evolve and commerce grows more fragmented, our role is to simplify it - whether that's launching a Shopify store, scaling on Amazon or driving demand on TikTok."
"At Build in Amsterdam, we always had the dream of becoming a global full-service e-commerce and branding agency. By joining Front Row, we take a huge leap toward our dream becoming reality," said Daan Klaver, cofounder and creative director of the Netherlands-based agency.
"Build in Amsterdam brings best-in-class design and Shopify development," said Boykiv. "Together, we offer a turnkey solution that helps brands scale with creativity, consistency and speed."
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