Implcit and First-id have formed a powerful partnership aimed at enhancing advertising performance while ensuring privacy compliance. With access to over 47 million internet users and 180 data segments, they can create tailored audiences within 24 hours. This alliance addresses critical challenges in reaching the right audience across devices and browsers. Their collaborative campaign with Zenith for Intermarché during Easter demonstrated the impact of their approach, successfully driving website traffic through targeted advertising that respects user privacy.
The partnership between Implcit and First-id leverages deterministic identification to address advertising challenges, ensuring privacy compliance while delivering precise audience targeting across multiple environments.
By combining Implcit's predictive capabilities with First-id's deterministic identifiers, the alliance effectively increases targeting performance and maintains data privacy compliance in digital advertising.
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