First Come, First Served For First-Party Data; The Gray Lady Goes Gangbusters With Games

from AdExchanger 1 year ago

Here's today's AdExchanger.comnews round-up... Want it by email?Sign up Network To Get Work here.Being called an "ad network" is a major slur for ad tech companies.It implies arbitrage and obfuscation.The Trade Desk and Google butted heads in 2019 over the designation of Google's exchange bidding (now called Open Bidding) as a network intermediary (which it is, to be fair) when Google sold those impressions through direct publisher integrations.

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First Come, First Served For First-Party Data; The Gray Lady Goes Gangbusters With Games | AdExchangerFirst Come, First Served For First-Party Data; The Gray Lady Goes Gangbusters With Games | AdExchanger Briefly

First Come, First Served For First-Party Data; The Gray Lady Goes Gangbusters With Games | AdExchanger
First Come, First Served For First-Party Data; The Gray Lady Goes Gangbusters With Games | AdExchanger
Briefly