"The integration provides an additional programmatic pathway for advertisers to discover and activate Firefly's inventory through VIOOH's global platform, enabling seamless, data-driven campaign execution."
"By complementing stationary placements with mobility and route-based urban coverage, Firefly enables campaigns to extend beyond fixed locations and reach audiences continuously as they move through the city."
"Firefly's network of more than 60,000 screens delivers coverage across key urban environments, reaching consumers throughout their daily journeys."
Firefly has announced an integration with VIOOH, enhancing programmatic access to its moving out-of-home advertising inventory. Advertisers can now utilize VIOOH's platform to activate Firefly's digital car top network and moving fleet. This integration simplifies the process of accessing mobility-based inventory alongside traditional stationary formats. Firefly's network of over 60,000 screens provides extensive urban coverage, allowing brands to reach consumers continuously throughout their daily journeys. The integration supports various programmatic buying methods, offering flexibility for advertisers.
#out-of-home-advertising #digital-advertising #programmatic-advertising #urban-marketing #advertising-technology
Read at Exchangewire
Unable to calculate read time
Collection
[
|
...
]