Mansueto Ventures, which owns Fast Company and Inc., has recently tightened their paywalls from one story a day to four, aiming to enhance subscriber value and adapt to decreasing referral traffic. CEO Stephanie Mehta emphasized the need for stable revenue through subscriptions due to the unreliability of platforms like Google Discover. She noted that traditional traffic sources are no longer dependable, pushing for a shift in focus towards direct audience engagement. Despite expectations of consumer revenue growth, ad sales are projected to grow slower due to economic challenges.
Fast Company and Inc. are tightening up their paywalls to create more value for subscribers and adapt to referral traffic challenges, focusing on consumer revenue.
Mansueto Ventures CEO Stephanie Mehta highlighted the need for stability and direct audience connections, asserting that traffic dependency on platforms like Google is unreliable.
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