SP500+-Sellers and Publishers 500+-is a new interface for buyers that lets them target users across around 500 premium publishers, including The New York Times, Disney+, Hulu, Spotify, ABC and The Wall Street Journal, according to documents viewed by ADWEEK.
"The original sin of programmatic is that we made inventory selection tertiary to everything else," said The Trade Desk vice president of inventory development Will Doherty. "Publishers get obfuscated from the conversation in all these suboptimal ways. We've known for a while that it creates challenges for buyers to invest in the open internet."
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