#premium-publishers
#premium-publishers

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#the-trade-desk

Exclusive: The Trade Desk Ranks the Top 100 Publishers

The Trade Desk released a list of the top 100 premium publishers on the open internet, focusing on quality content and transparency.

Exclusive: The Trade Desk Ranks the Top 100 Publishers

The Trade Desk released a list of 100 premium publishers on the open internet, focusing on quality ad experience and transparency.

Exclusive: The Trade Desk's Media-Quality Product, SP500+, Puts Publishers at the Center

The Trade Desk has introduced a new product called SP500+ that allows buyers to target a group of premium publishers.

DSPs like The Trade Desk have historically focused more on finding the perfect audience, but as cookies deprecate, the focus is shifting towards the media environment.

Exclusive: The Trade Desk Ranks the Top 100 Publishers

The Trade Desk released a list of the top 100 premium publishers on the open internet, focusing on quality content and transparency.

Exclusive: The Trade Desk Ranks the Top 100 Publishers

The Trade Desk released a list of 100 premium publishers on the open internet, focusing on quality ad experience and transparency.

Exclusive: The Trade Desk's Media-Quality Product, SP500+, Puts Publishers at the Center

The Trade Desk has introduced a new product called SP500+ that allows buyers to target a group of premium publishers.

DSPs like The Trade Desk have historically focused more on finding the perfect audience, but as cookies deprecate, the focus is shifting towards the media environment.

morethe-trade-desk

TikTok makes bigger bet on publishers with ads tied to buzzy content, events

TikTok introduces new contextual advertising tools and partners to Pulse suite, enhancing ad alignment with premium content and buzzy events.

MFA Sites Aren't Going Anywhere Until There Are Incentives To End Them | AdExchanger

MFA sites thrive due to monetization benefits for ad tech ecosystem, despite being misleading and fraudulent.

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