E.W. Scripps Is The First CTV Publisher To Adopt The Trade Desk's OpenPass | AdExchanger
Briefly

from AdExchanger7 months ago
OpenPass by The Trade Desk helps publishers like Scripps enhance audience insights by offering an authentication tool for users, enabling better curation and scale expansion.
AdExchangerhttps://www.adexchanger.com/programmatic/e-w-scripps-is-the-first-ctv-publisher-to-adopt-the-trade-desks-openpass/
The Trade Desk positions OpenPass as an identity differentiator, bridging the gap against walled gardens by empowering publishers with more audience data and curation capabilities.
AdExchangerhttps://www.adexchanger.com/programmatic/e-w-scripps-is-the-first-ctv-publisher-to-adopt-the-trade-desks-openpass/
Read at AdExchanger
#inventory-curation #the-trade-desk #openpass #publisher-tools #uid2
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