Disney is shifting its focus heavily to sports streaming by integrating ESPN+ with Disney+, aiming to enhance its direct-to-consumer offerings and reach new audiences.
The company's recent earnings report disclosed a 6% revenue increase to $22.6 billion in the last quarter, reinforcing its profitability in the DTC streaming market.
In a strategic move, over half of new Disney+ subscribers opted for the ad-supported tier, signaling promising trends for future profitability in the direct-to-consumer space.
CEO Bob Iger emphasized that Disney's success in the DTC market can be attributed to effective ad inventory sales through platforms like Google's DV360.
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