Many direct-to-consumer (DTC) brands are turning to TikTok to boost ecommerce sales.But Bushbalm is also using TikTok to encourage people to buy its products in stores.Two Shopify vets, David Gaylord and Tim Burns, launched the niche skin care brand Bushbalm in 2016.Until 2021, roughly 90% of its sales were DTC, Gaylord told AdExchanger.
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